Paid Display Advertising allows you to target your ads specifically to websites where you know your target audience will be hanging out.
But Remarketing takes this to the next level, allowing you to target users that have previously visited your website, people that you know are interested in your products or services. So, for example, when people leave your website without buying anything remarketing helps you to reconnect with them by showing relevant ads across their different devices.
This carefully targeted approach keeps you firmly at the forefront of their minds and, when the time is right, brings them back to your site.
